Super MAK

The client

Stemming from a family project, Super MAK is a supermarket based  in Mexico in the State of Hidalgo.

The objective

Modernize the visual identity which already possesses the supermarket while maintaining the representation of the shopping cart and the color palette (blue and yellow).

The solution

I centred the graphic creation on the principle of a line which unites 3 fundamental points of the creation of the great market as well with the family point of view (MAK represents the initials of 3 children) that of the policy of the supermarket (better prices, better service, better quality). The logo will be created on basis of this line but also various icons presents in the store.