Ethica Assurances


The client


Ethica Assurances is an insurance broker based in France which specializes mainly in the B2B. They accompany their clients in their choices and the management of their insurances by putting the human being at the heart of their system.

The objective


Ethica already possessed his own logo and my purpose was to modernize it and make it Web-compatible. The logo must be declined in two other versions for the services of loans and construction.

The solution


To keep the identity of Ethica, I preserved the idea of 3 red lines by placing them horizontally. In this way, we can find there symbolically the letter E under a more stable shape so inspiring more confidence. Then, I declined two other logos by leaving of the main logo, so creating a coherent link in the whole of the project.