312 Apothecary

The client

312 Apothercary, new brand of cosmetic, is created right in the heart of Chicago. Using products of the fair trade and created in Chicago, she has for target, the millennials. In brief, a product 100 % chicagoan!

The objective

The logo has to reflect the organic and bio side of the product while modernizing the branding of the apothecary.

The solution

A font which, by herself, imposes an organic elegance while mixing the modern and the classic. The logo, as for him, is built on base of the same typography and cheek on the space in negative to represent the sheets which target towards the same point, the same objective.